The Journey of a Strand

Rachelle McMann
Apr 20
2 min read

From Mountain Villages to Masterful Extensions

Where It Begins

In the remote mountain regions of China, women have long practiced holistic hair care using traditional rituals passed down for generations.

Their environment is rich in minerals, their routines free from commercial treatments, and their results speak for themselves—long, strong, healthy hair that grows naturally soft and smooth.

At LIVD IN Hair Co., this is where our journey begins.

A Culture of Care

The women who donate their hair are not part of a mass-production system. Instead, they participate in a voluntary thinning technique, which allows them to retain most of their natural length while contributing small amounts of hair over time. This sustainable approach respects their cultural values and protects their personal identity.

In return, these women are fairly compensated, and many have partnered with our team for decades. This isn’t just a transaction—it’s a long-standing relationship based on mutual respect and choice.

Why It Matters

This phase of the journey sets the tone for everything that follows. When hair is grown with care, nurtured naturally, and collected with intention, the integrity of each strand is preserved from the very beginning.

As stylists, we know the foundation of every extension service is trust. This trust starts here—with ethically sourced hair that reflects the values of those who give it, and the standards of those who use it.

What Makes It Unique

Genetic strength: Hair from this region is naturally fine-to-medium in texture, with a soft feel similar to European hair.
Environmental purity: High-altitude air and mineral-rich water contribute to its health and longevity.
Care traditions: Rituals like fermented rice water rinses and oiling keep the hair resilient and vibrant.

Every strand collected is cuticle-intact, unprocessed, and chosen with care—long before it ever enters our factory.

The LIVD IN Difference Starts at the Root

Most brands begin with anonymous bulk hair from brokers.

We begin with a story—one rooted in tradition, dignity, and transparency.

As stylists, when you choose LIVD IN, you're not just selecting a hair extension.

You're aligning with a value system that honors people, celebrates quality, and begins every strand with purpose.

Together we rise: empowering stylists, creating change.— Rachelle McMann, Founder, LIVD IN Hair Co.